ANIVALE PVT LTD has adopted this privacy policy (“Privacy Policy”) to explain how ANIVALE PVT LTD collects, stores, and uses the information collected in connection with ANIVALE PVT LTD’s products, services and websites including, but not limited to ANIVALE PVT LTD’s Games, ANIVALE PVT LTD Games on-line stores. Should you have any questions relating to this Privacy Policy, please contact us at shrinidhi@anivalegames.com BY INSTALLING, USING, REGISTERING TO OR OTHERWISE ACCESSING THE SERVICES, YOU AGREE TO THIS PRIVACY POLICY AND GIVE AN EXPLICIT AND INFORMED CONSENT TO THE PROCESSING, USE AND DISCLOSURE OF YOUR PERSONAL DATA IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT INSTALL, USE, REGISTER TO OR OTHERWISE ACCESS THE SERVICES. ANIVALE PVT LTD reserves the right to modify this Privacy Policy at reasonable times, so please review it frequently. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy. 1. Non-personal data For purposes of this Privacy Policy, “non-personal data” means information that does not directly identify you. Additionally, non-personal data means “aggregate” and “de-personalized” information, which is data ANIVALE PVT LTD collects about the use of ANIVALE PVT LTD Services, from which any personally identifiable data has been removed. ANIVALE PVT LTD may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable ANIVALE PVT LTD to identify you. The types of non-personal data ANIVALE PVT LTD may collect and use include, but are not limited to: (i) device properties, including, but not limited to IP address, Media Access Control (“MAC”) address and unique device identifier or other persistent or non-persistent device identifier (“Device ID”); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as zip code, area code and coarse location; (v) game progress, time used playing, score and achievements; (vi) other non-personal data as reasonably required by ANIVALE PVT LTD to enhance the Services and other ANIVALE PVT LTD products and services. ANIVALE PVT LTD may use Flurry analytics tool in order to develop and analyze use of the Services. If you wish to opt-out from Flurry analytics, please follow this link: http://www.flurry.com/resources/privacy.html. ANIVALE PVT LTD may use and disclose to ANIVALE PVT LTD’s partners and contractors the collected non-personal data for purposes of analyzing usage of the Services, advertisement serving, managing and providing the Services and to further develop the Services and other ANIVALE PVT LTD services and products. You recognize and agree that the analytics companies utilized by ANIVALE PVT LTD may combine the information collected with other information they have independently collected from other services or products relating to your activities. These companies collect and use information under their own privacy policies. ANIVALE PVT LTD may supplement your personal and non-personal data with data received from third parties in connection with demographic, advertisement, market and other analytics surveys or services. 2. Ad Serving Technology ANIVALE PVT LTD reserves the right to use and disclose the collected non-personal data for purposes of advertisement by ANIVALE PVT LTD or ANIVALE PVT LTD’s partners and contractors. ANIVALE PVT LTD may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services. ANIVALE PVT LTD or third parties operating the ad serving technology may use demographic and location information as well as information logged from your hardware or device to ensure that appropriate advertising is presented within the Service. ANIVALE PVT LTD or third parties may collect and use data for this purpose including, but not limited to IP address (including but not limited to for purposes of determining your coarse location), Device ID, MAC, software, applications, hardware, browser information, internet and on-line usage information and in-game information. The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the company providing the ad serving technology. You recognize and agree that the advertising companies who deliver ads for ANIVALE PVT LTD may combine the information collected with other information they have independently collected from other services or products. These companies collect and use information under their own privacy policies. These ad serving technologies are integrated into Services; if you do not want to be subject to this technology, do not use or access Services. Although ANIVALE PVT LTD takes commercially reasonable steps to instruct such advertising companies to comply with the terms and conditions of this Privacy Policy, ANIVALE PVT LTD does not have access to or control of third party technologies. ANIVALE PVT LTD may display to you behaviorally targeted advertising. If you wish to “opt out” of certain targeted advertising, please visit http://www.youradchoices.com and/or www.networkadvertising.org. Please note that the links above may not reach all ANIVALE PVT LTD’s advertising partners and certain behaviorally targeted advertising may still be displayed to you. If you want to be certain that no behaviorally targeted advertisements are not displayed to you, please do not use or access the Services. Additionally please note that if you “opt out” it does not mean that you will no longer receive advertising. It just means that the advertising you see displayed will not be customized to you and your interests and may be less relevant to you. 3. Location Data To the extent ANIVALE PVT LTD makes location enabled Services available and you use such Services, ANIVALE PVT LTD may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations. ANIVALE PVT LTD may use various technologies to determine location, such as GPS, Wi-Fi or other network-based data such as IP address. Your GPS geo-location is not accessed without your consent. Notwithstanding ANIVALE PVT LTD’s partners who are providing location related parts of the Service, ANIVALE PVT LTD will not share your GPS geo-location with third parties without your consent. To the extent ANIVALE PVT LTD makes available GPS geo-location to third parties in accordance with this Privacy Policy, it will be provided anonymously. Please note that ANIVALE PVT LTD may share your anonymous coarse location with its partners. 4. Personal Data For purposes of this Privacy Policy, “personal data” means personally identifiable information that specifically identifies you as an individual. Likely situations when you make personal data available to ANIVALE PVT LTD include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) purchasing a product or services through ANIVALE PVT LTD’s online stores; (v) using “tell a friend,” “email this page,” or other similar features; (vi) requesting technical support; and (vii) otherwise through use of ANIVALE PVT LTD Services where personal data is required for use and/or participation. The types of personal data may vary depending on the type of activity you are engaged in. The personal data ANIVALE PVT LTD may collect, process and use may include, but are not limited to your name, screen/nick name, ANIVALE PVT LTD Services’ or third party service ID, e-mail address, phone number, photo or other image, birth date, sex, address, friend connections, avatar image, credit card information, shipping information; and location (only if directly identifiable to you, otherwise ANIVALE PVT LTD treats location as non-personal data). If you choose to use ANIVALE PVT LTD’s “tell a friend” or a similar service about ANIVALE PVT LTD Services or order a gift certificate for your friend, ANIVALE PVT LTD may store your friend’s name and contact details that you provide to ANIVALE PVT LTD. ANIVALE PVT LTD may use personal and non-personal data, both individually and combined together, for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving), customizing ANIVALE PVT LTD’s communications and to further develop the Services and other ANIVALE PVT LTD services and products. ANIVALE PVT LTD may combine non-personal data with personal data. ANIVALE PVT LTD may use your personal data to send messages to you with informative and/or commercial content about ANIVALE PVT LTD’s services or third party products and services ANIVALE PVT LTD thinks may be of interest to you, such as new features and services, special offers and updated information. Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, ANIVALE PVT LTD may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to ANIVALE PVT LTD. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. ANIVALE PVT LTD may associate and/or combine as well as use information collected by ANIVALE PVT LTD and/or obtained through such social networking sites in accordance with this Privacy Policy. This includes data shared to third party SDK’s or tools like Facebook SDK, Firebase SDK and SDKBOX SDK for the use of account management and analytics. 5. Disclosure and Transfer of Personal Data Personal data may be disclosed in accordance with applicable legislation and this Privacy Policy. Additionally, ANIVALE PVT LTD may disclose personal data to its parent companies and its subsidiaries in accordance with this Privacy Policy. ANIVALE PVT LTD may hire agents and contractors to collect and process personal data on ANIVALE PVT LTD’s behalf and in such cases such agents and contractors will be instructed to comply with our Privacy Policy and to use personal data only for the purposes for which the third party has been engaged by ANIVALE PVT LTD. These agents and contractors may not use your personal data for their own marketing purposes. ANIVALE PVT LTD may use third party service providers such as credit card processors, e-mail service providers, shipping agents, data analyzers and business intelligence providers. ANIVALE PVT LTD has the right to share your personal data as necessary for the aforementioned third parties to provide their services for ANIVALE PVT LTD. ANIVALE PVT LTD is not liable for the acts and omissions of these third parties, except as provided by mandatory law. ANIVALE PVT LTD may disclose your personal data to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or ANIVALE PVT LTD to legal liability. ANIVALE PVT LTD may also disclose your personal data to third parties when ANIVALE PVT LTD has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with ANIVALE PVT LTD’s rights, property, operations, users or others who may be harmed or may suffer loss or damage, or ANIVALE PVT LTD believes that such disclosure is necessary to protect ANIVALE PVT LTD’s rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on ANIVALE PVT LTD. To the extent permitted by applicable law, ANIVALE PVT LTD will make reasonable efforts to notify you of such disclosure through ANIVALE PVT LTD’s website or in another reasonable manner. This includes data shared to third party SDK’s or tools like Facebook SDK, Firebase SDK and SDKBOX SDK for the use of account management and analytics. 6. Data Retention and Correctness ANIVALE PVT LTD retains the data collected pursuant to this Privacy Policy for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter if the collected data is no longer needed for purposes specified in this Privacy Policy, ANIVALE PVT LTD deletes all aforementioned data in its possession within a reasonable timeframe. You can request the data deletion by email (shrinidhi@anivalegames.com) or via phone +91-8310015319 to be deleted ant it will be removed within 7 working days. Irrespective of the above, ANIVALE PVT LTD may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce ANIVALE PVT LTD user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.